Phoenix 2 Retail is proud to announce that our very own CEO, Chris Kelly, is set to compete in one of the most grueling challenges in the world of triathlon—the T100 Triathlon World Tour. As an official World Championship tour of long-distance triathlon, the T100 series represents the pinnacle of endurance sport, recognised by World Triathlon. It’s a thrilling circuit that gathers 40 of the world’s top male and female professional athletes, pitting them against each other across seven extraordinary races around the globe.
On Sunday, 17th November, Chris will line up for the Men’s Race at 13:30 (UTC +4) (09:15 London time). Chris’s journey from his role at Phoenix 2 Retail to this monumental triathlon stage speaks volumes about his character and determination. At Phoenix 2 Retail, we are all about pushing boundaries—whether in business, technology, or personal growth. Chris embodies this philosophy, dedicating countless hours of training and preparing for this extreme competition, balancing his professional life with an unwavering commitment to personal excellence.
This is more than just a race; it’s a testament to discipline, endurance, and the power of the human spirit—all values that resonate deeply with Phoenix 2 Retail. Chris’s participation in the T100 also symbolises Phoenix 2 Retail’s dedication to strive for success even in the most challenging of conditions.
We are immensely proud to see Chris take this leap, and we know he will inspire not only us but the wider community with his performance. As Chris takes this challenge on of swimming, cycling, and running, he will be representing the spirit of Phoenix 2 Retail—resilience, teamwork, and pushing limits to achieve greatness.
We will be cheering Chris on every step of the way, and we invite you all to join us in celebrating his achievements on this world stage.
Good luck, Chris, in Dubai—we’re rooting for you!
Stay tuned for updates as we follow Chris’s incredible journey.