Neutonic is known for its nootropic productivity drink range
Distributor Phoenix 2 Retail has signed a distribution deal for lifestyle brand Neutonic’s new Focus Pouch range, signalling a move into fitness products.
Neutonic was co-founded by fitness influencer James Smith and Chris Williamson, host of the Modern Wisdom podcast. The brand is known for its nootropic productivity drink range
Its Focus Pouch range consists of nicotine-free mint-flavoured sealed fibre sachets containing ingredients including caffeine, Cognizin (a patented version of brain supplement citicoline) and vitamin B12. Users are meant to place them between their upper lip and gums.
According to the brand, the pouches support concentration, alertness and mental performance on the go, making them ideal for busy workers, students and gym-goers.
Chris Kelly, founder of Phoenix 2 Retail, said: “As a fan of the Neutonic brand, its founders, and given my own passion for wellness and fitness, this is not just a commercial decision for Phoenix 2 Retail but a passion project.
“Neutonic has already proven that there is huge demand for performance and productivity products and it’s really exciting to be involved in establishing a brand-new category within what is a dynamic and fast-growing retail sector.
“We will be using our expertise and distribution network to make Focus Pouches available in retail, wholesale and independent markets across the UK.”