Phoenix 2 Retail's field team delivers hands-on brand execution across the UK's retail estate. We work directly with store staff to ensure your products are available, visible, compliant, and performing - giving brands the in-store presence they need to grow.
Ensuring your products are ranged, stocked and available where they need to be - reducing out-of-stocks and missed sales opportunities.
Checking that fixtures, pricing, and POS are set up correctly and compliant with brand and regulatory standards.
Working with retailers to optimise product placement, staff knowledge, and category visibility to drive throughput.
Equipping retail staff with the product knowledge they need to confidently recommend and sell your brand.
Coordinated rollout support for new SKUs - from initial ranging through to in-store activation and sell-through tracking.
Regular visit reports with photographic evidence, compliance scores, and actionable insight to inform your brand strategy.
Challenge: A leading nicotine brand was experiencing inconsistent fixture compliance and high out-of-stock rates across independent and symbol group retailers.
Solution: Phoenix 2 Retail deployed a dedicated field team covering 500+ stores, running a 12-week programme of compliance audits, staff training visits, and planogram resets.
Results:
Full case study available on request.
We're actively partnering with brands who want reliable, compliant in-store execution across the UK. Whether you're launching a new product or looking to improve existing distribution, our field team is ready.