Wow Hydrate Partners With Phoenix2retail To Increase Accessibility

WOW Hydrate bottles
WOW Hydrate bottles

Phoenix2Retail are pleased to announce an exclusive partnership with WOW HYDRATE, which will see them continuing to work with one of the most progressive brands across the UK FMCG market.

Phoenix2Retail will be working alongside WOW HYDRATE by supporting in FMCG compliance, availability and independent route to market, making one of the most advanced items in the soft drink’s category available across the UK.

“As a business, the growth we have seen in the last 12 months demonstrates the service we are able to provide partners, supported by a data led approach. We are thrilled to be working with WOW HYDRATE in a long-term capacity. WOW HYDRATE’s progressive approach and brand ethics – along with its passionate management team – make this an exciting project for all involved” said Phoenix2Retail Founder, Chris Kelly.

WOW Hydrate Push-Cap Technology
WOW Hydrate Push-Cap Technology

Using a unique push-cap technology, every bottle of WOW HYDRATE delivers essential ingredients at their most powerful. Storing the ingredients in the cap guarantees that vitamins are at their optimum and flavours at their freshest at time of consumption, so that every consumer benefits from truly healthy hydration.

Phoenix2Retail is committed to providing a bespoke service to suit partners’ needs to deliver their objectives. That is something we are pleased to be working with WOW HYDRATE on, along with many of their ambassadors including Kevin De Bruyne, Tyson Fury, Stef Reid and many more.

The next 12 months will see Phoenix2Retail support WOW HYDRATE enter the independent C-Store channel, unlocking in excess of 15K doors with the support of a national strong field force supporting the brand across the UK.

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