When you have a new product to introduce to the retail market, it can be difficult to decide on the best way to get it to consumers. There are a few different routes you can take, and each has its own set of pros and cons.
The first option is to go the traditional route and sell your product through distributors or wholesalers. This route can be slow and costly, but it gives you a lot of control over your product and how it’s marketed.
Another option is to sell your product online. This route is fast and inexpensive, but you’ll have less control over your product and how it’s marketed. You’ll also need to spend time and money creating a strong online presence.
The final option is to use a hybrid approach where you sell your product through both distributors and online retailers. This route gives you some of the benefits of both the traditional and online routes.
When deciding on your route to market, it’s important to consider your goals for the product and how much time and money you’re willing to invest.
We assist the UK’s leading brands in establishing effective routes to market in the UK, supported by the leaders in retail and convenience.